20 Universal Laws of Service Excellence

World Class Selling: New Sales Competencies enables sales managers, sales trainers, sales coaches, and consultants to understand the convergence of selling and learning in the current and future business workplace. The book is designed to help individuals responsible for sales team performance develop the delicate short-term and long-term balance necessary to create truly world-class sales organization.

Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the critical-cultural approaches to the discipline. This edition features a multicultural perspective and critical thinking exercises. Thinking About Media boxes challenge students to improve their critical thinking skills, People and Places profiles working professionals, and Media Business inserts go behind the scenes of media enterprises.

50 things to know about Staring a Business