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Likewise, the literature on leadership is enormous and expanding apace. A search of the Amazon.com website in the spring of 2003 using the single word ‘leadership’ netted an overwhelming 11,686 results. This testifies, if nothing else, to the cultural significance of this concept at least in the minds of authors, archivists and editors. Notably, however, a search of ‘leadership and development’ only secured 4.8 per cent of the total results. This suggests that the ways in which leadership qualities might be produced carry considerably less popular appeal than the wider leadership mystique.